Privacy Policy

About Loof

Loof is a real estate advisory firm headquartered at 2049 Century Park East, Suite 1400, Century City, CA 90067. We provide investment advisory, leasing, acquisition, and asset management services for individual investors, family offices, and institutional clients across the United States.

This Privacy Policy describes how we collect, use, store, and protect personal information of our clients, prospects, and website visitors.

Information We Collect

• Contact Information — Name, email, phone number, mailing address, and company affiliation.
• Investment Profile — Portfolio size, investment objectives, risk tolerance, and financial information provided during advisory consultations.
• Transaction Data — Information related to real estate transactions where Loof acts as advisor or broker.
• Communication Records — Emails, call logs, and meeting notes with our advisory team.
• Technical Data — IP address, browser type, device information, and pages visited on our website.
• Marketing Preferences — Opt-in status for newsletters, market reports, and event invitations.

How We Use Your Information

• Provide real estate investment advisory, acquisition, and leasing services.
• Prepare proposals, market analyses, and investment presentations.
• Communicate about transactions, market developments, and advisory updates.
• Send market reports, newsletters, and event invitations (with your consent).
• Improve our services, website, and client experience.
• Comply with legal obligations, including real estate licensing requirements.
• Prevent fraud and ensure the security of client transactions.

Sharing Your Information

Loof does not sell personal information. We may share data only as follows:

• Transaction Counterparties — With buyers, sellers, landlords, or tenants as required to complete a real estate transaction.
• Legal and Financial Advisors — With attorneys, accountants, and escrow agents under confidentiality agreements.
• Service Providers — CRM, email, and analytics platforms under data processing agreements.
• Regulatory Authorities — When required by law, court order, or the California Department of Real Estate.
• Business Transfers — In connection with a merger, acquisition, or sale of assets.

Cookies & Tracking

• Essential Cookies — Required for site functionality. Cannot be disabled.
• Analytical Cookies — Track usage to improve our site (e.g., Google Analytics).
• Marketing Cookies — Serve relevant ads. Enabled only with your consent.

Data Retention

• Client and transaction records: 7 years per California DRE and federal real estate regulations.
• Financial and commission records: 5–7 years per IRS requirements.
• Website analytics: 26 months.
• Marketing preferences: until revoked or 5 years, whichever comes first.
• Communication records: 5 years post-engagement.

Your Privacy Rights

• Access — Request a copy of personal information we hold about you.
• Correction — Request correction of inaccurate information.
• Deletion — Request deletion, subject to legal retention requirements.
• Opt-Out of Sale — We do not sell personal information; no opt-out required.
• Opt-Out of Marketing — Unsubscribe from emails at any time.
• CCPA Rights — California residents have additional rights under the California Consumer Privacy Act.
• Non-Discrimination — Exercising privacy rights will not affect the quality of our services to you.

Data Security

• SSL/TLS encryption across all website pages and contact forms.
• Role-based access controls limiting data to authorized personnel.
• Confidentiality agreements with all employees and service providers.
• Regular security assessments and vendor risk reviews.
• Incident response plan with timely notification procedures.

Third-Party Links

Our website may link to property listing platforms, MLS systems, legal resources, and financial tools. Loof is not responsible for the privacy practices of those sites. We recommend reviewing each site's privacy policy before providing personal information.

Changes to This Policy

We may update this Privacy Policy periodically. Registered clients will be notified by email at least 15 days before material changes take effect. The date above reflects the most recent revision. Continued use of our services constitutes acceptance of the updated policy.

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